top marketing tools for solo & small firms

“if you don’t know where you’re going, any road will get you there”.
–The Cheshire Cat, Alice In Wonderland

Keyword research is essential to improve your website ranking. Knowing what “keywords” people use who are looking for services like yours is critical.

Keyword word research will tell you what people are looking for on the various search engines. And what specific terms (search phrases) those people use to search for services like yours. Of course, Google is (by far) the most important search engine. So knowing what people are looking for on Google and what words people are using in Google are what count.

You will use these keywords in many ways to build relevant traffic to your site. More on that later.

Almost anyone can do keyword research. But it’s quite time consuming and most small firms simply don’t have the time to devote to this and other “search engine optimization” tasks.

There are lots of keyword research tools available to you. Some are free. Some are not. Some are great. Most are not. I recommend you consider two: Keyword Discovery and Wordtracker.