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Referral Development: Keep Your Message Simple October 10, 2007

You’ve heard it over and over: Almost everyone you know is a potential referral source. But each one of them needs to understand WHY, WHO and HOW they should suggest your services to others.

If you want them to help you, they need for you to help them by making it very simple. Your complex explanation of your wonderful services will just make life more complicated for them. They don’t want to have to figure it out. They want it simple.

Their request is “Give me one good reason I should tell others about you?” (Who should know about you? How do they find you?)

You want to give others a very focused message.

Example: “I help people who have been in an accident get fair treatment and compensation from insurance companies.”