top marketing tools for solo & small firms

Surveys are one of the most underappreciated marketing tools.

Client surveys show you weak points in your client relationship management. And, the act of conducting a periodic client survey clearly indicates your concern about client satisfaction and how your organization is viewed by prospective, current and past clients. Are they likely to call YOU next time they need services like yours? Refer others to you? Demonstrate their loyalty to you?

We recommend that most firms schedule a client survey at least annually. Plus a sampling of clients at key “moments of truth” e.g., completion of a service phase, initiation of a new service.

Internal (employee) surveys give you a clear picture of how your team members and associates REALLY feel about their relationship to you and your organization. Loyalty? Role and responsibility clarity? Commitment to team goals? Belief that your standards and expectations are challenging yet realistic?

How about your referral sources? Potential referral sources?

Of course, you could hire a consultant to design and conduct the survey for you. It’s usually well worth your investment. But this may be a task you (or a member of your staff) should master using any one of many inexpensive and user friendly software sources. You’ll save many thousands of dollars EACH time you run your survey. And you’ll probably be more likely to conduct your survey more often and in a more timely manner.

Inexpensive on line survey sources include Zoomerang.com and SurveyMonkey.com