Web site pages: Make EVERY one work for you October 9, 2007
Posted by Biz Coach in Search Engine Marketing, Web and Internet Marketing Tools.Tags: search engine marketing, Search Engine Optimization, web marketing
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Don’t make the mistake of assuming everyone visiting your website will “enter” your site via your home page. Frequenty, they will “land” on an interior page (e.g., www.MySite.com/special.htm in your web browser window).
Therefore, make every page work for you. Focus the PAGE AND CONTENT on the topic targeted for this page. Does your PAGE TITLE focus on the key words? Is the page COPY (BODY TEXT) key word intensive (reflecting the key words relevant to the target topic for this page)?
Does each page repeat your CALLS TO ACTION? Does it indicate your firm’s SIZZLE? LOCATIONS? Ways to easily ACCESS your service?
Remember: Search engines index PAGES not just web sites.
Web 101: Keyword research October 5, 2007
Posted by Biz Coach in Search Engine Marketing.Tags: internet, keyword, Search Engine Optimization, website
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“if you don’t know where you’re going, any road will get you there”.
–The Cheshire Cat, Alice In Wonderland
Keyword research is essential to improve your website ranking. Knowing what “keywords” people use who are looking for services like yours is critical.
Keyword word research will tell you what people are looking for on the various search engines. And what specific terms (search phrases) those people use to search for services like yours. Of course, Google is (by far) the most important search engine. So knowing what people are looking for on Google and what words people are using in Google are what count.
You will use these keywords in many ways to build relevant traffic to your site. More on that later.
Almost anyone can do keyword research. But it’s quite time consuming and most small firms simply don’t have the time to devote to this and other “search engine optimization” tasks.
There are lots of keyword research tools available to you. Some are free. Some are not. Some are great. Most are not. I recommend you consider two: Keyword Discovery and Wordtracker.
