Web site pages: Make EVERY one work for you October 9, 2007
Posted by Biz Coach in Search Engine Marketing, Web and Internet Marketing Tools.Tags: search engine marketing, Search Engine Optimization, web marketing
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Don’t make the mistake of assuming everyone visiting your website will “enter” your site via your home page. Frequenty, they will “land” on an interior page (e.g., www.MySite.com/special.htm in your web browser window).
Therefore, make every page work for you. Focus the PAGE AND CONTENT on the topic targeted for this page. Does your PAGE TITLE focus on the key words? Is the page COPY (BODY TEXT) key word intensive (reflecting the key words relevant to the target topic for this page)?
Does each page repeat your CALLS TO ACTION? Does it indicate your firm’s SIZZLE? LOCATIONS? Ways to easily ACCESS your service?
Remember: Search engines index PAGES not just web sites.
